With many enrollments being forced to go virtual this year, you may feel at a disadvantage. But, there are actually plenty of reasons to believe a virtual open enrollment could be even more effective for you and your clients.
People only tend to remember 10% of what they hear and only 20% of what they read. However, people actually recall 80% of what they see. As you prepare your virtual enrollment presentations, make sure you work on integrating images to communicate your message. An image has a higher chance of evoking an emotional response in a person than a set of words, written or spoken and with that emotion comes retention. Leverage every opportunity to use graphs, charts, and images to relay your message.
As you communicate with your employees regarding education on benefits offerings or deadlines for enrollment, use a form of communication that is natural for most people—text messaging. Texting for employee communication results in a 98% open/read rate and a 45% reply rate. Compare these percentages to basic email open rates of 20% and a reply rate for email of only 6% and you’ll plainly see that texting has a far greater reach. So, if it worries you that virtual enrollments will result in less communication, don’t let it!
Another great way to leverage this time of virtual open enrollments for the good is to get online with your enrollment paperwork by posting it all via an online portal or company intranet. Employees can read through the information at their leisure from anywhere—phone, tablet, or laptop. They can also easily share it with family members who can read it at their convenience. More people will be able to digest the information than if it had only been available at a physical enrollment meeting.
OPEN LINES OF COMMUNICATION
Work on creating a solid foundation of communication for the entire year by introducing it during Q4’s virtual enrollment meetings. Use your company’s social media to stay in contact by posting educational infographics, animated videos on health and wellness topics, and invitations to webinars. Then, by the time 2021’s enrollment period approaches, your employees will be conditioned to look at your social media for company announcements and you will be set up for success as you post info on your different channels.
Even though open enrollment looks starkly different than in years’ past, it does have its benefits. Improved communication, a greater reach, and new, open lines of communication are all byproducts of this innovative, virtual environment. What a great surprise!
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