Exploring Heart Health

Exploring Heart Health

Heartbreaks are painful, but did you know that heart disease is the leading cause of death in the United States, with more than 655,000 people dying from the condition each year. This equates to one in four deaths attributed to this awful disease. The most common form of heart disease is coronary artery disease (CAD), which is what can cause heart attacks.

CAD is caused when a substance called plaque builds up in a person’s arteries. As the buildup grows, the opening of the arteries gradually closes until blood flow is blocked and the patient experiences a heart attack. While these statistics are sobering, there are several ways we can prevent heart disease. Knowing the “why” about this disease can aid in prevention. First, let’s learn about the big three risk factors of heart disease:

High Blood Pressure

High blood pressure (HBP) is the force of blood pushing against blood vessel walls. This is what your nurse checks when she puts the blood pressure cuff on your arm and pumps air into it at your check-up. She is listening for the pressure when your heart beats and the pressure for when your heart is at rest between beats. High blood pressure usually has no signs or symptoms so it is very important to keep your annual physical appointments with your doctor and to follow her recommendations if she diagnoses you with HBP.

High Cholesterol

High cholesterol is when you develop fatty deposits in your blood vessels. These deposits can lead to narrow vessels and increase your chance of a heart attack. It is determined through blood tests. While high cholesterol can be inherited, it can also be prevented through medication, diet and exercise.

Smoking

Smokers are four times more likely to develop heart disease than non-smokers. The nicotine in smoke reduces your blood flow, raises your blood pressure, and speeds up your heart. Quitting smoking will not reverse the damage done to your heart, but it greatly reduces the damage going forward to your heart and arteries.

In addition to the three key risk factors, it’s important to explore what we can do to prevent it. Prevention behaviors can take you from the danger zone of heart disease and put you on the path to a healthy heart.

Heart Disease Prevention

Healthy Diet

According to the Mayo Clinic, simple tips to prevent heart disease by diet include tips like these:  controlling portion size, eating more vegetables and fruits, selecting whole grains, limiting unhealthy fats, choosing low-fat protein, reducing sodium intake, and limiting treats.

Healthy Weight

Being overweight increases your risk for heart disease. One measure used to determine if your weight is in a healthy range is body mass index (BMI). If you know your weight and height, you can calculate your BMI at CDC’s Assessing Your Weight website. When in doubt, consult a physician who can help in calculating whether your health is at risk due to weight.

Physical Activity

Among the many benefits to getting enough physical activity can, it can help you maintain a healthy weight and lower your blood pressure, cholesterol, and sugar levels. From walking, to swimming, to cycling, adding even moderate activity to your routine can have a great impact on your heart health. Just remember, it’s always a good idea to check with your doctor before starting any new exercise regimen.

Quit Smoking

Smoking cigarettes greatly increases your risk for heart disease. If you don’t smoke, don’t start. If you do smoke, quitting will lower your risk for heart disease. Your doctor can suggest ways to help you quit, and you can find many other helpful resources, including creating a tailored plan to help you quit at SmokeFree.gov.

Limit Alcohol

There’s a good reason your doctor asks about routine alcohol consumption at each check-up. Drinking too much alcohol can drastically raise blood pressure and binge drinking can increase heart rate. For heart health, the medical guidelines state that men should have no more than two drinks per day, and women only one. Talk to your doctor if you aren’t sure whether or not you should drink alcohol or how much you should drink for optimal heart health.

Check out these great resources to better educate yourself and others on heart health:

Understand Your Risks to Prevent a Heart Attack

Heart Health Information

Strategies to Prevent Heart Disease

Heart Health Tips

Top Strategies of Relationship Marketing

Top Strategies of Relationship Marketing

As a business, you are constantly managing your sales funnel–from the first point of contact with a prospect to their purchase of your service.  But it doesn’t (and shouldn’t) stop there. Perhaps the most important part of your sales funnel is the follow-up post-sale. It’s in this time of follow-up that you build the ongoing relationship that will lead to customer loyalty and, hopefully, customer referrals. Relationship marketing is the key to customer satisfaction and long-term company success.

Relationship Marketing and the Bottom Line

It makes senses that before we dive into strategies for relationship marketing, you understand WHY it’s important.  Gaining a new customer in a crowded market is hard. According to Invesp, “The probability of selling to an existing customer is 60-70%, while the probability of selling to a new prospect is 5-20%.” Did you know how expensive it is to get that new sale? It’s 5-25 times more expensive to gain a new customer than to retain an existing one. WOW! And while you are focusing on gaining that new client, you are likely not spending the same amount of time nurturing the relationships you have with your current ones. That lack of attention can affect your bottom line. By just increasing customer retention rates by 5%, you can increase profits by 25-95%!  Relationship building and relationship marketing must demand your attention or you’ll see lower profits because of the higher cost of acquiring that hard-to-obtain new customer.

Relationship Marketing Strategies

Cultivating your current relationships can ensure customer loyalty in the long-term. Here are some effective relationship marketing strategies to build strong, lasting connections with your satisfied clients.

  1. Spend the time and money on building an excellent customer service department. When your client has a service issue, they do not want to get in an endless loop of being passed off to the next computerized voice, supervisor, or department and end the call with their problem unresolved. Instead, you want to make sure that they feel heard, understood, and have had their problem resolved at the first touch-point. One bad customer service interaction can result in the loss of a repeat sale. One good customer service interaction can result in a great review and referral.
  1. Create a customer loyalty and/or referral rewards program.
    Loyalty programs aren’t restricted to a product punch card system. You can create a loyalty program that rewards current customers with a discount on a new service or a reduced service fee for a current offering. The same goes for referral rewards. Encourage referrals from your clients and give gift cards or send a thank you gift when they respond. Lack of customer loyalty affects your bottom line. CallMiner’s Churn Index 2020 states, “US companies lose $136.8 billion per year due to avoidable consumer switching.”  It’s worth the time to build into these relationships so that they result in long-term customers who don’t even think about leaving you.
  1. Ask for feedback and ask for it regularly.
    Communication is a two-way street. You can spend countless hours sending emails and posting to social media accounts about all the things your company does, but if you never ask your clients what they think about you, you’ll stay stagnant and never grow to be better. Open up the lines of communication in your client relationships. Don’t be afraid to hear where you are lacking—it’s a chance to fix a problem and make a customer feel heard. When you get positive feedback, publish it. It’s one thing to hear about why a company thinks they are the best, it’s another thing to hear why their client thinks they are.

Relationship marketing is instrumental in creating a growing, thriving business. It builds customer satisfaction, retention, and elicits ideas for improvement while also producing opportunities for you to shout the praises from long-term customers. Take the time to cultivate these relationships and you’ll see your business is better for it.

3 Tips for Effective Goal Setting

3 Tips for Effective Goal Setting

There is never a better time to look towards the future than right now. Goal setting does not need to be constrained to the start of a new year. So, let’s look at three helpful tips for effective goal setting.

First, what is a goal? A goal is defined as “the object of a person’s ambition or effort; an aim or desired result.” Goals can be for the short-term or long-term. And, many times, short-term goals can be used to achieve your long-term ones. Goals are not a one-and-done activity, too. They are an active undertaking that require dedication and work.

TIPS FOR GOALS

1. Set goals with high value.

We all dream big dreams for our life. In order to make those dreams a reality, you have to put in some work. This is where goals come in. Make a list of the dreams you have and rank them by priority and feasibility. When you have made your ranked dream list, you can now set goals that relate to the things that have the highest priority in your life. When you do so, you give the goals high value. High-value goals motivate you to put in the hard work to achieve them.

2. Follow the SMART method of goal setting.

When you work on your goal setting, make sure you follow the SMART method. By doing so, you ensure that your goals are ones that are clear and well thought out. Here’s the breakdown of the SMART method:

  • Specific—Make sure your goals are clear and well-defined. Don’t be vague and say “I’d like to learn how to play the guitar.” Instead, say “I will take a weekly guitar lesson.”
  • Measurable—Use specific amounts, dates, etc. As you craft your goals, assign specifics to them that can be measured like “I will take weekly guitar lessons for three months.”
  • Attainable—Create goals that are possible to achieve. Don’t set goals for yourself that you have no way to accomplish or you will feel defeated and reluctant to set goals in the future.
  • Relevant—Set goals that line up with your life and career. In other words, set goals that align with the things that matter in your life.
  • Time-bound—Your goals must have a deadline. Open-ended goals lead to unachieved goals because there is no urgency to them. Give your goals an end date so you have something to work towards.

3. Be accountable.

Find an accountability partner to keep you on track. When you have someone that is regularly checking in on you to see how you are doing with accomplishing your goals, you will work harder to stay on pace to achieve them!

BONUS TIP!

You can track your progress on accomplishing your goals through goal tracker apps. Check out these three: Strides, Repeat Habit Tracker, and Way of Life.

Setting goals not only gives you focus for the future, but it also allows you to see just how much you are capable of.  When you look at where you are now compared to where you were at the initial time of your goal setting, you’ll be amazed at what you have achieved. Take the time to set SMART goals and, as Success.com says, “Make sure that the greatest pull in your life is the pull of the future.”

How We Learn

How We Learn

“Everyone learns differently” is a phrase we have all heard at some time in our educational endeavors. It may have been overheard from your parents as they explained to your teacher why you have to get up and move all the time during class. You may have heard it said in high school as a communications teacher gave you examples of learning styles. This phrase may have even been said recently as you sat through a leadership seminar at work as the presenter encouraged you to speak to the different learners you will encounter at the office. Whatever the case, it’s true! Now, let’s learn!
Three Types of Learners

  1. Visual—This is the biggest population of learners out there. A whopping 65% of people say they best learn with visual aids. These learners will be the ones doodling during your meeting or taking copious notes. They are the group that says, “Don’t read it to me. I need to see it.” Your creative types in the office will most likely fall into this category.
  2. Auditory—Our next learning group (30%) is made up of those learners that need to hear it out loud to retain information. As you interact with and lead your auditory learners, remember that your voice is important to their understanding of the subject matter. Fluctuate your tone and pitch. Ask open-ended questions so that they can verbalize delivered information. And, most importantly, this group learns best in discussions and oral presentation.
  3. Kinesthetic—Move it or lose it (their attention). Kinesthetic learners make up only 5% of the population but they are probably the group you notice the most. Why? Because they will be the ones that cannot sit still during a meeting or training. They thrive on movement so give them a team challenge to reinforce your training subject matter. Make sure you are also giving this group lots of breaks in your training time.

How to Make This Work Remotely
The workforce has displayed a great ability to work remotely with a reported 17% of companies moving to work-from-home organizations. This work-from-home model does have a drawback, though, in that it is more difficult to train employees with different learning styles. But this doesn’t have to be the case!
Helpful Tips to Training Three Types of Learners

  1. When you are creating materials for trainings, make sure you create things that appeal to all three learners but don’t lean too hard on one style.
  2. Your resources should be easily accessible from a home office (email) and content easily digestible. Remember, though, that not all learners can retain information in written form so make sure there’s an option for visual and kinesthetic styles.
  3. Recreate the sociability of the in-person office for the remote office. Encourage online meeting websites for teams such as Zoom and Skype. This allows your employees the chance to see their coworkers face to face and retains comradery.
  4. Offer continuing education through online training sites such as lessonly.com. This site appeals to the three learning styles by training through video (visual learner), spoken word (auditory learner), and movement (kinesthetic learner: typing, moving mouse, etc.).

With three types of learners, it is often overwhelming for trainers as they prepare for and deliver their educational sessions. However, it is not impossible! By identifying the type of learner you’ll interact with, you can prepare supportive materials that best speak to each group. Visual, Auditory, and Kinesthetic learners have one thing in common—they are eager to work and contribute to their company.

Effective Leadership Begins with You

Effective Leadership Begins with You

If you search Merriam-Webster for the meaning of “leader,” you will find some interesting definitions:

  1. Something that leads: such as something that ranks first
  2. A person who leads: such as a person who has commanding authority or influence

Now, think of those in leadership in your life. Do they line up with these definitions of a leader? What about you? Would others say you lined up with these descriptions? Effective leadership is achievable when you work at building the leader-muscles in you. Here’s a quick list of the traits that leaders possess so you can begin exercising these muscles in your next leadership workout:

  1. Self-manage: Make a list in your planner or phone that outlines your goals for the week and how you plan to achieve them. You cannot manage others if you cannot manage yourself.
  2. Good communication: Many of us have heard the phrase “You have two ears and one mouth so you can listen twice as much as you talk.” An effective leader “knows when to talk and when to listen.” Leaders can communicate company goals and tasks to all levels in the organization and can gather information from all levels by listening.
  3. Accountability: A successful manager gives credit where it is due and is not afraid to take responsibility for mistakes made by them or the team. Shifting blame does nothing more than undermine your team. Taking all the praise does the same thing. Leaders evenly distribute both in a respectful manner.
  4. Promote teamwork: When building a team it is important for the leader to create a culture of teamwork. This is beyond the task of sharing workload, it is also the leader’s skill of team-led problem-solving, communication, and reliability.
  5. Set clear goals with vision: Good employees can follow instructions and complete tasks. Good leaders share vision and good employees are motivated by it. “Vision can be defined as a picture in the leader’s imagination that motivates people to action when communicated compellingly, passionately and clearly.”

Just as you cannot build strong muscles in your body by occasionally going to the gym, you cannot shape leadership muscles by sporadically flexing these traits—you have to work them out daily. This means you are doing the hard work of leading a team at all times and as you build your team’s culture of respect and cooperation, you will prove yourself to be effective.

Vaping in the Workplace

Vaping in the Workplace

The health of our businesses during these uncertain times may be called “sickly” but the health of your employees and your bottom line doesn’t have to be. While we know cigarettes are a danger to your health, we are just now learning the risks associated with vaping.  This trendy new method of nicotine delivery may not only be affecting your employees who vape, but also those who don’t.
FACTS
Vaping is also known as e-cigarettes, e-cigs, and vape pens. The electronic cigarette was first developed in 2003 by a Chinese inventor, Han Lik. The way it works is the vape device heats up a cartridge of nicotine, flavorings, and other chemicals. Once heated, this mixture turns into an aerosol the user can inhale and then exhale a vapor. Since its introduction over 15 years ago, the use of e-cigs has grown exponentially as people believe that this device and vapors are a better alternative to smoking. While not more harmful than traditional cigarettes, using vape devices is definitely not “safe.”
HEALTH RISK
Because it is such a new product, experts are still learning how it affects users. Findings have shown that some of the chemicals that make up the cartridge used to deliver nicotine are linked to serious health issues and even cancer. Recently there’s been an uptick in the number of hospitalizations of young adults with lung disease as a result of vaping. It is also widely available to purchase extra-strength cartridges with double the amount of nicotine in a traditional cigarette. Users are easily addicted to this nicotine which leads to an increase in their use and an increase of long-term health issues.
VAPING IN THE WORKPLACE
As with any addiction, vaping use has spilled over into the workplace.  Cigarette smokers usually cost their employer around $5, 800 a year. This is attributed to higher healthcare expenses and lower productivity of smokers due to frequent smoke breaks and greater absenteeism.  Those who are non-smokers report that they believe that their own productivity is decreased when their co-workers are allowed to vape in their workspace. Not only that, but the Americans with Disabilities Act (ADA) says that there have been an increased number of those claiming to have odor and chemical sensitivities.  This group of people may request coverage under the ADA and therefore the employer must make accommodations in the workplace to protect them and this cost goes against the business’ bottom line.

WRITING POLICY

The number one way to combat the issue of vaping in the workplace is to cover it under your current non-smoking policy.  If your business does not have a written non-smoking policy, that should be your first action point to tackle. There are currently 13 states that have banned vaping in the workplace including California, Colorado, Delaware, Florida, Hawaii, Maine, New Jersey, New York, North Dakota, Oregon, Rhode Island, Utah, and Vermont. Banning smoking of any sort in the workplace is a good start. Also, a part of this policy should include the business’ means of supporting some sort of smoking cessation program. For example, the EX program (developed by the Truth Initiative and the Mayo Clinic) gives employers a way to virtually support not only those who are trying to kick the habit, but also incentivizing your workforce to never start smoking. Once you have written this non-smoking policy, introduce it to your employees and then give them a timeframe of 60-90 days to comply.

CONCLUSION

Vaping is definitely a danger for the workplace. Both the smokers and the non-smokers are affected by the vapor of chemicals that is emitted from the vaping device. The best way to protect both groups of people is to write a non-vaping policy into your current non-smoking policy. Not only does this benefit both groups, it will benefit your bottom line.